The Colour Psychlogy

Colours have a huge impact on our lives, which is why each colour agitates the human senses. These senses could be less noticeable as these could affect our taste in food, colours could also be responsible as if these were a placebo. As the colours affect the human psychology thus helping the persons process. Generally red and orange pills are used as stimulants.

The positive connotations associated with the colour red are those of love, energy, power, strength, passion and heat. But the colour red can have negative connotations such as danger, hate and it also give a warning.

   

On the other hand yellow is associated with happiness, joy, energy and intellect. Yellow is supposed to bring joy to people as it generates a warming effect along with cheerfulness, yellow is also supposed to generate mental activity along with muscle energy. Thus meaning that yellow is generally used to elicit happiness to the surrounding

people.

Orange is supposed to connect together the colour psychology of yellow and red, meaning that it includes the energy of red and the cheerfulness of yellow. Orange is generally associated with tropical locations, meaning that sunshine is also con-notates to the colour orange. Creativity, determination and success are also associated with the colour orange.

Green obviously is associated with nature, growth and harmony. Green can be considered as a conflicting colour against red, as green also symbolizes safety which is why we see green with safety adverts. Green is also the most tranquil colour for the human eye.

On the other hand blue is also associated with natural features, as it is associated with the sky and the sea. blue supposedly slows down humans metabolism as it is a harmonious colour. Blue is also associated with loyalty, wisdom, trust, intelligence, faith, and truth.

Purple is generally associated with royalty, it is also a combination of red and blue. As purple enhances the characteristics of blue such as stability and it also enhances the energy red gives. Purple symbolizes power, nobility, luxury, and also ambition.

White symbolizes purity, innocence, goodness and virginity. It is also treated to be the colour of perfection. White generally means safety, purity and sanitation. Opposing the colour black, with he is generally associated with alacrity, meaning something positive. 

The colour black on the other hand is associated with power, elegance, death, evil, mystery and formality. Black is mainly associated with fear, as it brings fear to the unknown. Black usually shows authority, the classical suit and tie attire, shows some form of power, as well as agony.

Most of the products around us have some sort of colour associated with it, as shown in the below picture many companies to have a psychological impact on their consumers and users. This this shoes the power colour has on us humans as we generally decide what to do depending on colour.

Reference :  http://www.color-wheel-pro.com/color-meaning.html