Print Vs Screen

When a user decides whether they are designing something which is going to remain on screen or is going to be printed, they have to take into consideration every possible factor which can range from the types of media, the audience targeted, the colours that are to be used, the layout desired and the technology that is going to be used.

There are various types of media:

• magazines
• product packaging
• business cards
• logos
• HTML websites
• animations\

The types of media that i mentioned above are all different media in which the designer can transmit his or her audience the desired message.

It is important that the designer keeps in mind the targeted audience that is going to see this design, if elderly people are targeted it would be a grave mistake not to create the design to be printed.

The content has to be interesting enough to entice the viewer to stay on the page or to look at the design.

In print everything has to be taken into consideration as the design can be used for various uses. Make sure that the design is not clustered and gets the desired space. Also, the designer must make sure to have bleed when creating the design to ensure a good outcome.

On the other hand for screen, the designer hast to make sure that the 'app' or advert would look good on various screen sizes, as now a days there are a lot of variations from one screen to another. 

The colour is also affected as print uses CMYK and screen uses RGB. Screen can also deceive the user on the desired outcome therefore it is always important to request a print preview so that the designer would know more or less how the outcome is going to be.

Obviously it always depends on what the company is trying to pursue for their product and for their adverts.